Selected B2B engagements across energy sectors — from product launches to brand positioning to go-to-market strategy.
Built brand recognition from near zero for a European electrolyzer manufacturer entering the North American market — overcoming technology bias and a crowded field through thought leadership content, multi-channel exposure, and metrics that outperformed industry benchmarks across every channel.
Helped a Canadian green hydrogen developer enter the US market with positioning that reframed their pivot-from-adjacent-industry story as a credibility asset — translating deep technical expertise into messaging that buyers and investors could actually act on.
Led go-to-market strategy for a new drill bit designed to do the job of two in complex formations. Through bold repositioning, a field roadshow, and a dual push-pull campaign, the product captured significant market share in a tightly competitive category.
Designed and scaled a LinkedIn employee advocacy program for a 100,000-person technology company — converting a disengaged follower base into active buyer outreach and generating $2.1M in annual earned media alongside consistently high-ticket sales conversations.
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