FRACTIONAL CMO · CLEAN ENERGY
SECTOR FOCUS

Clean Hydrogen

Navigate policy-dependent markets and multi-stakeholder sales

→ production & electrolysis · distribution & storage · offtaker strategy

Green hydrogen is where I’ve spent the most recent chapter of my career — navigating policy-dependent markets, multi-stakeholder sales, and buyers who needed to be educated before they’d buy. Those dynamics now define every other growing clean energy sector.

The IRA’s 45V credit reshaped the hydrogen market overnight. The companies that survived the resulting volatility were the ones that had built durable positioning, not just hype-cycle momentum. I bring those hard-won lessons to hydrogen producers, electrolyzer companies, and offtake strategists working through the next phase of market development.