Translate subsurface engineering into clear value propositions
Next-generation geothermal is having a moment — and it deserves one. The combination of bipartisan political support, hyperscaler demand for 24/7 carbon-free power, and oil and gas workforce expertise transferring into the sector has created conditions that didn’t exist five years ago.
The marketing challenge is explaining it. Enhanced geothermal systems, closed-loop geothermal, and co-produced geothermal are genuinely different technologies with different risk profiles, cost structures, and target markets. Buyers — particularly data center energy procurement teams who’ve been burned by over-promised emerging technologies before — need a rigorous, honest assessment of what your technology can deliver and when.
Differentiated positioning in a growing sector. EGS, closed-loop, and geopressured systems each have distinct value propositions. I help you define what makes your approach compelling to your specific buyers without muddying the waters with competitors’ messaging.
Hyperscaler and corporate PPA strategy. Data center energy buyers evaluate geothermal against solar, wind, nuclear, and each other. I build the buyer education content and commercial narratives that explain why baseload geothermal commands a premium — and why the risk profile is better than it appears.
Oil and gas crossover messaging. One of geothermal’s underutilized advantages is its operational similarities to oil and gas. I help companies communicate credibly to the O&G-trained workforce and supply chain partners who are evaluating whether to transition.
Policy and incentive communication. With the IRA and DOE’s geothermal programs creating new economic incentives, the companies that explain those incentives clearly to their customers will close deals faster.